Well, I am sure all of you up to date dorks out there have heard the big buzz…Disney to buy Marvel Comics…for a mere $4 Billion! When I first got the news that it looked like things were official, I have a wave of different emotions. First, joy, think of Marvel with that type of dollar backing and resources. Think of the animated films with the Pixar studios at its disposal. The sky is the limits when you have that deep of pockets…wow think of all the great Marvel movies to come out of this relationship. Marvel motion picture releases could go on forever! Second, fear, what if there are some really weird demands that Disney makes on Marvel. What if they get behind the wheel of the Marvel van and drive it like a drunken 90 year old grandma on roids…crap. Lastly, calm, Disney is a large company with vision. They have seen what is possible with Marvel and I have to rest my weary head on common sense.
What do you think will come of this new found friendship?
Here is my quick vision of the new relationship…beautiful isn’t it?
According to CNN, Disney CEO Robert Iger stated, “We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” In other words, Disney is taking the Miley Cyrus or Britney Spears strategy going forth (minus Oops), have a mature offering for your aging fans. Disney dominates so many characters in the early years of kids. But as they get a little older, they typically outgrow their usual offerings. With the recent wider appeal of the Marvel Universe franchise, Disney has a chance to continue appeal to the older generation, but stay with the core of their vision around fictional characters, animation, video, film, etc. Disney Chief Executive Ike Perlmutter went on to add, “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses. This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
I guess I want to believe that Marvel Comics is in good hands…and really this is well outside of this dork’s sphere of influence. Over the past couple of years, there have been many Disney films that have crossed the boundary of kids and parents by including a more mature sense of humor, cleverly disguised from the kiddies (i.e., Monsters Inc., Cars, Toy Story, etc.). I feel more reassured when I hear comments like “Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.” To me this means that Disney realizes the Marvel did a great job at carving out its territory and absolutely blew away expectations by their ability to expand their comic market share dominance and presence; literally taking their own brand into every household. As an everyday dork, that is a major feat to get a household name in the age of absolute oversaturation of media and information on a daily basis. Another part of me wants to believe that Marvel tapped into their superheroes and characters to manage and build their foothold…perhaps they talked to the Beyonder and asked for a favor??
What do you think…Universal Dork would love to hear your comments and opinions!!!